Saturday, October 18, 2008

Radio, and its new lease of life through RJs

It is amazing how the role of a radio jockey is changing. From what I know, it used to be a hobby for people; or a pastime, at best. But, look at the transformation now. There are folks in Bangalore who do it full-time, or more than part-time at least! That's not all - they are counted amongst the glitterati of the city, get accorded VIP status at major events in the city, get invited to inaugurate various things in the city as a chiefguest et al. It sure has caught on. Which is good - at least a new variety and breed of professionals are getting recognised by the dint of their contributions!

Today was quite special as a major retail store, The Weekender was setting up a new branch in Commercial Street, Bangalore. This is a place where most shopaholics in the city flock on any given day, and more so on a Saturday. And 4 of the most famous and popular RJ's in town - Prithvi, Pallavi, Lakshmi and Anjaan were there for the inauguration. They were busy interviewing people at the store, taking requests for various songs and dedications, playing with kids and giving out goodies and gifts. It was a great thing to see, such a simple and uncomplicated set of people connecting with the larger audience. What appealed even more was the degree of connect that the citizens of the city had with these radio jockeys, whose voices are heard across vehicles in the city every single day. Their humour, sense of occasion, history, ability to call out key events related to national interest, constant updates of scores during cricket matches and other sports of national importance, etc have caught on to people's imagination for sure.

I, for one, enjoy the shows on 94.3 FM. Pallavi, that bubbly and incredibly exuberant and "chatter-boxy" type of individual who keeps me hooked onto the radio during my 1.5 hour drives from office back home! And Prithvi, who with his jest and fine ability to do new things such as crack jokes on birthday boys & girls, play the role of a detective etc, are engaging stuff!

Great to see the radio get this wake up call through these RJs. The last time I was hooked on to the radio was in school and college- that too, on Vividh Bharati, and Man Chahe Geet in the afternoons at 1.30 pm. And before that, Amin Sayani and his legendary voice & sense of humour. The Prithvis, Pallavis, Anjaans and the Lakshmis, are giving radio a new lease of life. And to borrow from McDonald, "I'm loving it"!


oakleyses said...

tiffany and co jewelry, cheap oakley sunglasses, louis vuitton outlet online, michael kors outlet online, tory burch outlet, ray ban sunglasses, longchamp handbags, burberry outlet online, nike air max, chanel handbags, christian louboutin outlet, polo ralph lauren outlet, true religion outlet, coach outlet, louis vuitton outlet, oakley sunglasses, jordan shoes, tiffany jewelry, kate spade handbags, michael kors outlet, michael kors outlet online, christian louboutin, louis vuitton outlet, michael kors outlet online, prada outlet, louis vuitton, prada handbags, true religion, nike free, michael kors outlet store, nike air max, kate spade outlet online, burberry outlet online, ray ban outlet, longchamp outlet online, polo ralph lauren, louis vuitton handbags, gucci handbags, coach purses, longchamp outlet, michael kors outlet online, coach outlet store online, nike shoes, christian louboutin shoes, red bottom shoes, coach outlet, true religion outlet

oakleyses said...

air max, louis vuitton pas cher, ralph lauren, abercrombie and fitch, nike huarache, ray ban pas cher, converse pas cher, north face, mulberry, sac michael kors, tn pas cher, nike roshe, burberry pas cher, nike air max, longchamp pas cher, vans pas cher, nike roshe run, louis vuitton, hollister, air max pas cher, hermes pas cher, michael kors uk, north face pas cher, sac vanessa bruno, louis vuitton uk, longchamp, nike blazer pas cher, scarpe hogan, chaussure louboutin, michael kors canada, ray ban uk, nike trainers, oakley pas cher, true religion jeans, barbour, guess pas cher, nike air max, nike air force, new balance pas cher, ralph lauren pas cher, timberland, nike free, nike free pas cher, lacoste pas cher, lululemon, hollister, air jordan, sac louis vuitton

oakleyses said...

ugg, new balance outlet, bottega veneta, rolex watches, giuseppe zanotti, insanity workout, ferragamo shoes, roshe run, uggs outlet, ugg boots, jimmy choo shoes, ugg soldes, canada goose outlet, north face outlet, herve leger, wedding dresses, chi flat iron, mcm handbags, ghd, babyliss pro, abercrombie and fitch, instyler ionic styler, ugg outlet, mac cosmetics, north face jackets, hollister, valentino shoes, birkin bag, uggs outlet, asics shoes, beats headphones, nfl jerseys, marc jacobs outlet, canada goose outlet, longchamp, reebok shoes, uggs on sale, celine handbags, soccer jerseys, vans outlet, ugg outlet, soccer shoes, mont blanc pens, canada goose, lululemon outlet, canada goose outlet, p90x workout

oakleyses said...

converse, swarovski uk, uggs canada, karen millen, moncler, swarovski jewelry, montre femme, juicy couture outlet, hollister clothing, moncler, nike air max, canada goose pas cher, louis vuitton canada, supra shoes, lancel, wedding dress, air max, hollister, coach outlet, moncler, converse shoes, replica watches, timberland shoes, pandora uk, iphone 6 case, oakley, pandora charms, ray ban, links of london uk, parajumpers outlet, moncler, canada goose, ugg, moncler outlet, louboutin, canada goose, gucci, moncler, pandora jewelry, juicy couture outlet, canada goose uk, ralph lauren, moncler, baseball bats, thomas sabo uk, hollister canada, vans, toms outlet

Mie Helal said...

mpressive article dude! Many thanks


شركة الكمال أفضل شركة تنظيف بحائل للتنظيف أهمية كبيرة جدا لانها تجل المكان دائما نظيف

وجيد كيى تتواصل مع اقاربك وجيرانك فنحن نقدم

شركة تنظيف بحائل
ولانها الشركة الرائدة والمشهود لها بالكفائه العاليه بما فعلته من انجازات فى اعمال التنظيفالجاد

بافضل وسائل التنظيف الحديثه والمعدات المتطوره فى تنظيف الفلل ومقدم ايضا

شركة تنظيف فلل بحائل
ويقوم طاقم العمل الكبير المدرب على اعله مستوى بتنظيف الشقه بدون التسبب بأى إزعاج للعميل فلا تتباطؤ فى إختيار شركة الكمال لتنظيف منزلكم لأنها أفضل

شركة تنظيف شقق بحائل
لأن تنظيف المجالس يحتاج إلى وقت طويل وجهد كبير فشركة

الكمال أفضل شركة تنظيف مجالس وكنب بحائل كفيلة بتنظيف مجلسك سواء كان عربى او

مجلط او كنب فى أسرع وقت وبدون جهد وبالتالى شركة الكمال هى الحل الأمثل فى فى مجال

تنظيف المجال بحائل ونحن بانتظاركم فى اى وقت واى مكان

شركة تنظيف مجالس بحائل
وأفضل مايميز شركة الكمال أفضل شركة تنظيف عام

بحائل وضعها للخطط قبل البدء فى
شركة تنظيف مجالس وكنب بحائل
شركة تنظيف سجاد

وموكيت بحائل
كما نقدم ايضا بقيت خدمات التنظيف ومنها تنظيف الواجهات التى تكون

هى وجهت البيت ودليل نظافة البيت

شركة تنظيف واجهات بحائل
شركة الكمال أفضل شركة كشف تسربات المياه التى من

خلالها نقدر ان نحافظ على البيت من الانهيار والهدم ةالحفلظ ايضا على فتورة المياه

شركة كشف تسربات المياه بحائل
كما نقدم ايضا خدمه من اهم الخدمات التى تهم كل

العملاء وهى

شركة نقل اثاث بحائل
وذلك تحت اشراف فريق عمل كبير مدرب على اعله مستوى من

الكفائه العاليه والخبرة الكبيرة فى نقل العفش والاثاث والمشهود له بالخبرة والكفائه من جميع

عملائنا الكرام